You must own the repository or have correct access to organization repository
Example
$ export GHR_TOKEN=mygithubtoken_cancreatereleases
$ ghr -owner fydrah \
-repository loginapp \
-tag 2.4.0
#####################
GHR - GitHub Releaser
#####################
[loginapp] Creating release 2.4.0...
### BEGIN message ###
release 2.4.0
Image for this release available at:
quay.io/fydrah/loginapp:2.4.0
Features:
* Extract HTML templates from binary (#6)
Thanks for using loginapp !
### END message ###
Create 2.4.0 release with the following message ? [y/n]: y
Release created with success
You can see and example of producted releases here.