ipecho is an coredns plugin, it parses the IP out of a subdomain and echos it back as an record.
Example
A IN 127.0.0.1.example.com. -> A: 127.0.0.1
AAAA IN ::1.example.com. -> AAAA: ::1
A IN some.prefix-127.0.0.1.example.com. -> A: 127.0.0.1
AAAA IN another-prefix-::1.example.com. -> AAAA: ::1