Documentation ¶
Index ¶
- Constants
- type AccountRole
- type AccountSource
- type AccountStatus
- type ActionScene
- type ActivateType
- type AdConvertType
- type AdDeliveryRange
- type AdOptStatus
- type AdStatus
- type AdvertiserRole
- type AdvertiserStatus
- type AssetType
- type AudienceAge
- type AudienceGender
- type AudienceLevel
- type AudiencePlatform
- type AudienceStatIDType
- type Behavior
- type BudgetMode
- type CampaignDPA
- type CampaignStatus
- type CampaignType
- type Carrier
- type ConversionAdMatchType
- type ConversionBillTrackType
- type ConversionEventType
- type CreativeDisplayMode
- type CreativeOpStatus
- type CreativeStatus
- type CustomAudienceDeliveryStatus
- type DataSourceStatus
- type DeepBidType
- type DmpCustomType
- type DmpDatasourceOperationType
- type DmpPushStatus
- type DmpSource
- type FlowControlMode
- type ImageMode
- type InterestActionType
- type KeywordBidType
- type KeywordMatchType
- type LandingType
- type LearningPhase
- type MarketingPurpose
- type MaterialBindFailReason
- type MaterialSource
- type OrderType
- type PlayableOrientation
- type PricingType
- type ScheduleType
- type SiteAuditStatus
- type SmartBidType
- type StatGroupBy
- type StatInventoryType
- type StatTimeGranularity
- type SuperiorPopularityType
- type TrackEventType
- type TrackMatchType
- type TrackOS
- type TransactionType
- type UnionVideoType
- type UploadType
- type VideoCoverStatus
- type VideoUpdateStatusCode
Constants ¶
const ( // 用户点击拨打电话 Conversion_PHONE ConversionEventType = "phone" // 用户在页面内完成表单填写并提交 Conversion_FORM ConversionEventType = "form" // 用户下载app完成激活行为 Conversion_ACTIVE ConversionEventType = "active" // 用户在推广的应用/落地页场景下完成注册(手机号/微信等)行为,具体注册形式取决于广告主业务模式,如:招商加盟行业,用户下载app后完成注册行为;游戏行业,用户下载游戏后完成激活+注册;电商行业,完成注册 Conversion_ACTIVE_REGISTER ConversionEventType = "active_register" // 用户在推广的应用/落地页场景下发生交易并完成至少一笔付款,具体支付形式取决于广告主业务模式 Conversion_ACTIVE_PAY ConversionEventType = "active_pay" // 智能电话-确认拨打 Conversion_PHONE_CONFIRM ConversionEventType = "phone_confirm" // 智能电话-确认接通 Conversion_PHONE_CONNECT ConversionEventType = "phone_connect" // 智能电话-有效接通 Conversion_PHONE_EFFECT ConversionEventType = "phone_effective" // 一般指用户点击“在线咨询”,通过IM向商户进行有效咨询,发言≥1条,广告主也可自定义有效的标准。 Conversion_CONSULT_EFFECTIVE ConversionEventType = "consult_effective" // 用户进入电商平台APP,并完成提交订单行为 Conversion_IN_APP_ORDER ConversionEventType = "in_app_order" // 用户成功打开访问应用打开并访问通常考核吊起打开,不考核活动/商品 uv/pv Conversion_IN_APP_UV ConversionEventType = "in_app_uv" // 用户将商品加入购物车 Conversion_IN_APP_CART ConversionEventType = "in_app_cart" // 用户完成商品下单并完成付款 Conversion_IN_APP_PAY ConversionEventType = "in_app_pay" // 用户在推广的应用/落地页场景下发生的关键行为/行为集合,具体行为取决于广告主业务模式。如:商务服务行业的用户下载激活app后提交简历,房地产行业的用户有看房意向;游戏行业的用户在游戏内发生关键行为或行为组合等 Conversion_GAME_ADDICTION ConversionEventType = "game_addiction" // 提交线索的用户进一步完成了一次有价值的行为,具体行为取决于广告主业务模式,如预约到店,完成授权,完成支付等 Conversion_CUSTOMER_EFFECTIVE ConversionEventType = "customer_effective" // 用户完成卡券领取行为 Conversion_COUPON = "coupon" // 浏览重点页面,比如商品页、活动页、文章等考核活动/商品页面uv/pv Conversion_IN_APP_DETAIL_UV = "in_app_detail_uv" // 表单提交后,电话回访已回应 Conversion_FROM_ANSWER = "form_answer" // 激活且在第二天内打开app Conversion_NEXT_DAY_OPEN = "next_day_open" // 用户在游戏内多次付费 Conversion_DEEP_PURCHASE = "deep_purchase" // 用户完成指定目标页面加载并到访 Conversion_PAGE_VIEW = "page_view" // 用户完成商品购买行为 Conversion_SHOPPING = "shopping" // 用户完成微信复制行为,引导用户微信加粉 Conversion_WECHAT = "wechat" // 其他 Conversion_OTHER = "other" // 用户发生表单提交、电话拨打、咨询、预约等多种留咨行为 Conversion_MULTIPLE = "multiple" // 贷款完件 Conversion_LOAN_COMPLETION = "loan_completion" // 贷款预授信 Conversion_PRE_LOAN_CREDIT = "pre_loan_credit" // 贷款授信 Conversion_LOAN_CREDIT = "loan_credit" // 广告变现ROI Conversion_IT_ROI = "lt_roi" // 贷款放款 Conversion_LOAN = "loan" // 用户完成授权登录(微信/微博/淘宝等) Conversion_AUTHORIZATION = "authorization" // 用户在咨询中成功留咨 Conversion_CONSULT_CLUE = "consult_clue" // 用户付费金额/付费成本 Conversion_PURCHASE_ROI = "purchase_roi" // 用户点击预约“游戏下载” Conversion_NOTIFY_DOWNLOAD = "notify_download" // 用户完成购买保险行为 Conversion_PREMIUM_PAYMENT = "premium_payment" // 内广roi Conversion_UG_ROI = "ug_roi" // 用户在微信生态进入H5页面 Conversion_IN_WECHAT_LOGIN = "in_wechat_login" // 用户在微信生态完成付费 Conversion_IN_WECHAT_PAY = "in_wechat_pay" // 线索经联系确认是本人提交的信息,或者是本人有初步意向 Conversion_CLUE_CONFIRM = "clue_confirm" // 线索和销售建立了交流,比如互加好友,建立联系,可以持续跟进 Conversion_CLUE_INTERFLOW = "clue_interflow" // 线索有较强意向成交或者处于成交流程,尚未完结。 Conversion_CLUE_HIGH_INTENTION = "clue_high_intention" // 在线索通表单提交联系方式成功之后,用户完成一笔在线支付行为 Conversion_CLUE_PAY_SUCCEED = "clue_pay_succeed" // 线索客户产生到店行为 Conversion_CLUE_ARRIVAL_LEAD = "arrival_lead" // 有效线索客户跟进失败 Conversion_FAILED_LEAD = "failed_lead" // 适用于平台类商家客户拉活场景:沉默老用户进行app内访问后的次日留存,作为“app内访问”的深度转化目标组合投放,不可直投。属于T+1事件,使用“T+1模型”预估。 Conversion_IN_APP_NEXT_DAY_OPEN = "in_app_next_day_open" // 用户完成首次保险支付短期内退保 Conversion_WITHDRAW_INSURANCE = "withdraw_insurance" // 用户激活首日发生一次广告展示;发生多次广告展示的时候,多次回传。 Conversion_IMPRESSION = "impression" // 用户激活首日广告展示次数达到预期,目前由广告主自定义;按历史经验,一般为5-20次 Conversion_IPU_QUALIFY = "ipu_qualify" // 用户在搜索结果页发生点击 Conversion_LU_CLICK = "lu_click" // 用户在搜索结果页上发生转化 Conversion_LU_CONVERT = "lu_convert" // 用户完成首次保险支付60天内退保 Conversion_WITHDRAW_M2 = "withdraw_m2" // 信贷客户为判定为次级的用户完成授信 Conversion_LOW_LOAN_CREDIT = "low_loan_credit" // 信贷客户为判定为高价值的用户完成授信 Conversion_HIGH_LOAN_CREDIT = "high_loan_credit" // 加微信成功后T日取消关注 Conversion_UNFOLLOW_IN_WECHAT = "unfollow_in_wechat" )
const ( // VideoUpdateStatusCode_SUCCESS 成功 VideoUpdateStatusCode_SUCCESS = "SUCCESS" // VideoUpdateStatusCode_FAILURE 失败 VideoUpdateStatusCode_FAILURE = "FAILURE" )
Variables ¶
This section is empty.
Functions ¶
This section is empty.
Types ¶
type AccountRole ¶
type AccountRole string
const ( ADVERTISER AccountRole = "ADVERTISER" // 广告主 CUSTOMER_ADMIN AccountRole = "CUSTOMER_ADMIN" // 管家-管理员 AGENT AccountRole = "AGENT" // 代理商 CHILD_AGENT AccountRole = "CHILD_AGENT" // 二级代理商 CUSTOMER_OPERATOR AccountRole = "CUSTOMER_OPERATOR" // 管家-操作者 )
type AccountSource ¶
type AccountSource string
账户类型
const ( NORMAL_ADVERTISER AccountSource = "NORMAL_ADVERTISER" // 普通广告主 LUBAN_ACCOUNT AccountSource = "LUBAN_ACCOUNT" // 鲁班广告主 )
type AccountStatus ¶
type AccountStatus string
广告主状态
const ( ACCOUNT_STATUS_DISABLE AccountStatus = "STATUS_DISABLE" // 已禁用 ACCOUNT_STATUS_PENDING_CONFIRM AccountStatus = "STATUS_PENDING_CONFIRM" // 申请待审核 ACCOUNT_STATUS_PENDING_VERIFIED AccountStatus = "STATUS_PENDING_VERIFIED" // 待验证 ACCOUNT_STATUS_CONFIRM_FAIL AccountStatus = "STATUS_CONFIRM_FAIL" // 审核不通过 ACCOUNT_STATUS_ENABLE AccountStatus = "STATUS_ENABLE" // 已审核 ACCOUNT_STATUS_CONFIRM_FAIL_END AccountStatus = "STATUS_CONFIRM_FAIL_END" // CRM审核不通过 ACCOUNT_STATUS_PENDING_CONFIRM_MODIFY AccountStatus = "STATUS_PENDING_CONFIRM_MODIFY" // 修改待审核 ACCOUNT_STATUS_CONFIRM_MODIFY_FAIL AccountStatus = "STATUS_CONFIRM_MODIFY_FAIL" // 修改审核不通过 ACCOUNT_STATUS_LIMIT AccountStatus = "STATUS_LIMIT" // 限制 ACCOUNT_STATUS_WAIT_FOR_BPM_AUDIT AccountStatus = "STATUS_WAIT_FOR_BPM_AUDIT" // 等待CRM审核 ACCOUNT_STATUS_WAIT_FOR_PUBLIC_AUTH AccountStatus = "STATUS_WAIT_FOR_PUBLIC_AUTH" // 待对公验证 ACCOUNT_STATUS_SELF_SERVICE_UNAUDITED AccountStatus = "STATUS_SELF_SERVICE_UNAUDITED" // 自助开户待验证资质 )
type ActionScene ¶
type ActionScene string
行为场景
const ( UNKNOWN_SCENE ActionScene = "" E_COMMERCE_SCENE ActionScene = "E-COMMERCE" // 电商行为场景 NEWS_SCENE ActionScene = "NEWS" // 资讯行为场景 APP_SCENE ActionScene = "APP" // app行为场景 )
type ActivateType ¶
type ActivateType string
const ( ActivateType_WITH_IN_A_MONTH ActivateType = "WITH_IN_A_MONTH" // 一个月以内 ActivateType_ONE_MONTH_2_THREE_MONTH ActivateType = "ONE_MONTH_2_THREE_MONTH" // 一个月到三个月 ActivateType_THREE_MONTH_EAILIER ActivateType = "THREE_MONTH_EAILIER" // 三个月或更早 )
type AdConvertType ¶ added in v1.2.3
type AdConvertType string
AdConvertType 转化类型
const ( // AD_CONVERT_TYPE_EFFECTIVE_PLAY 有效播放 AD_CONVERT_TYPE_EFFECTIVE_PLAY AdConvertType = "AD_CONVERT_TYPE_EFFECTIVE_PLAY" // AD_CONVERT_TYPE_CLICK_NUM 点击量 AD_CONVERT_TYPE_CLICK_NUM AdConvertType = "AD_CONVERT_TYPE_CLICK_NUM" // AD_CONVERT_TYPE_SHOW_OFF_NUM 展示量 AD_CONVERT_TYPE_SHOW_OFF_NUM AdConvertType = "AD_CONVERT_TYPE_SHOW_OFF_NUM" // AD_CONVERT_TYPE_PHONE 电话拨打 AD_CONVERT_TYPE_PHONE AdConvertType = "AD_CONVERT_TYPE_PHONE" // AD_CONVERT_TYPE_FORM 表单提交 AD_CONVERT_TYPE_FORM AdConvertType = "AD_CONVERT_TYPE_FORM" // AD_CONVERT_TYPE_MAP_SEARCH 地图搜索 AD_CONVERT_TYPE_MAP_SEARCH AdConvertType = "AD_CONVERT_TYPE_MAP_SEARCH" // AD_CONVERT_TYPE_DOWNLOAD_FINISH 下载完成 AD_CONVERT_TYPE_DOWNLOAD_FINISH AdConvertType = "AD_CONVERT_TYPE_DOWNLOAD_FINISH" // AD_CONVERT_TYPE_BUTTON 按钮跳转 AD_CONVERT_TYPE_BUTTON AdConvertType = "AD_CONVERT_TYPE_BUTTON" // AD_CONVERT_TYPE_XPATH xpath类型转换 AD_CONVERT_TYPE_XPATH AdConvertType = "AD_CONVERT_TYPE_XPATH" // AD_CONVERT_TYPE_VIEW 关键页面浏览 AD_CONVERT_TYPE_VIEW AdConvertType = "AD_CONVERT_TYPE_VIEW" // AD_CONVERT_TYPE_ACTIVE 激活 AD_CONVERT_TYPE_ACTIVE AdConvertType = "AD_CONVERT_TYPE_ACTIVE" // AD_CONVERT_TYPE_DOWNLOAD_START 下载按钮download_start AD_CONVERT_TYPE_DOWNLOAD_START AdConvertType = "AD_CONVERT_TYPE_DOWNLOAD_START" // AD_CONVERT_TYPE_QQ qq咨询 AD_CONVERT_TYPE_QQ AdConvertType = "AD_CONVERT_TYPE_QQ" // AD_CONVERT_TYPE_LOTTERY 抽奖 AD_CONVERT_TYPE_LOTTERY AdConvertType = "AD_CONVERT_TYPE_LOTTERY" // AD_CONVERT_TYPE_VOTE 投票 AD_CONVERT_TYPE_VOTE AdConvertType = "AD_CONVERT_TYPE_VOTE" // AD_CONVERT_TYPE_ACTIVE_REGISTER 激活且注册 AD_CONVERT_TYPE_ACTIVE_REGISTER AdConvertType = "AD_CONVERT_TYPE_ACTIVE_REGISTER" // AD_CONVERT_TYPE_PAY 激活且付费 AD_CONVERT_TYPE_PAY AdConvertType = "AD_CONVERT_TYPE_PAY" // AD_CONVERT_TYPE_INSTALL_FINISH 安装完成 AD_CONVERT_TYPE_INSTALL_FINISH AdConvertType = "AD_CONVERT_TYPE_INSTALL_FINISH" // AD_CONVERT_TYPE_PHONE_CONFIRM 智能电话-确认拨打 AD_CONVERT_TYPE_PHONE_CONFIRM AdConvertType = "AD_CONVERT_TYPE_PHONE_CONFIRM" // AD_CONVERT_TYPE_PHONE_CONNECT 智能电话-确认接通 AD_CONVERT_TYPE_PHONE_CONNECT AdConvertType = "AD_CONVERT_TYPE_PHONE_CONNECT" // AD_CONVERT_TYPE_PHONE_EFFECTIVE 智能电话-有效接通 AD_CONVERT_TYPE_PHONE_EFFECTIVE AdConvertType = "AD_CONVERT_TYPE_PHONE_EFFECTIVE" // AD_CONVERT_TYPE_CONSULT_EFFECTIVE 有效咨询 AD_CONVERT_TYPE_CONSULT_EFFECTIVE AdConvertType = "AD_CONVERT_TYPE_CONSULT_EFFECTIVE" // AD_CONVERT_TYPE_APP_ORDER app内下单(电商) AD_CONVERT_TYPE_APP_ORDER AdConvertType = "AD_CONVERT_TYPE_APP_ORDER" // AD_CONVERT_TYPE_APP_UV app内访问 AD_CONVERT_TYPE_APP_UV AdConvertType = "AD_CONVERT_TYPE_APP_UV" // AD_CONVERT_TYPE_APP_CART app内添加购物车(电商) AD_CONVERT_TYPE_APP_CART AdConvertType = "AD_CONVERT_TYPE_APP_CART" // AD_CONVERT_TYPE_APP_PAY app内付费 AD_CONVERT_TYPE_APP_PAY AdConvertType = "AD_CONVERT_TYPE_APP_PAY" // AD_CONVERT_TYPE_SALES_LEAD 销售线索 AD_CONVERT_TYPE_SALES_LEAD AdConvertType = "AD_CONVERT_TYPE_SALES_LEAD" // AD_CONVERT_TYPE_GAME_ADDICTION 关键行为(原深度转化) AD_CONVERT_TYPE_GAME_ADDICTION AdConvertType = "AD_CONVERT_TYPE_GAME_ADDICTION" // AD_CONVERT_TYPE_CUSTOMER_EFFECTIVE 有效获客 AD_CONVERT_TYPE_CUSTOMER_EFFECTIVE AdConvertType = "AD_CONVERT_TYPE_CUSTOMER_EFFECTIVE" // AD_CONVERT_TYPE_EFFECTIVE_COPY 关键页面到达&有效内容复制 AD_CONVERT_TYPE_EFFECTIVE_COPY AdConvertType = "AD_CONVERT_TYPE_EFFECTIVE_COPY" // AD_CONVERT_TYPE_COUPON 卡券领取 AD_CONVERT_TYPE_COUPON AdConvertType = "AD_CONVERT_TYPE_COUPON" // AD_CONVERT_TYPE_APP_DETAIL_UV app内详情页到站uv AD_CONVERT_TYPE_APP_DETAIL_UV AdConvertType = "AD_CONVERT_TYPE_APP_DETAIL_UV" // AD_CONVERT_TYPE_RSS 账号关注 AD_CONVERT_TYPE_RSS AdConvertType = "AD_CONVERT_TYPE_RSS" // AD_CONVERT_TYPE_FORM_CONNECT 表单提交-已接通 AD_CONVERT_TYPE_FORM_CONNECT AdConvertType = "AD_CONVERT_TYPE_FORM_CONNECT" // AD_CONVERT_TYPE_FORM_ANSWER 有效沟通 AD_CONVERT_TYPE_FORM_ANSWER AdConvertType = "AD_CONVERT_TYPE_FORM_ANSWER" // AD_CONVERT_TYPE_DIALBACK 提交回呼电话 AD_CONVERT_TYPE_DIALBACK AdConvertType = "AD_CONVERT_TYPE_DIALBACK" // AD_CONVERT_TYPE_DIALBACK_CONFIRM 回呼电话-确认拨打 AD_CONVERT_TYPE_DIALBACK_CONFIRM AdConvertType = "AD_CONVERT_TYPE_DIALBACK_CONFIRM" // AD_CONVERT_TYPE_DIALBACK_CONNECT 回呼电话-确认接通 AD_CONVERT_TYPE_DIALBACK_CONNECT AdConvertType = "AD_CONVERT_TYPE_DIALBACK_CONNECT" // AD_CONVERT_TYPE_FORM_DEEP 分层表单 AD_CONVERT_TYPE_FORM_DEEP AdConvertType = "AD_CONVERT_TYPE_FORM_DEEP" // AD_CONVERT_TYPE_UPDATE_LEVEL 激活且升级 AD_CONVERT_TYPE_UPDATE_LEVEL AdConvertType = "AD_CONVERT_TYPE_UPDATE_LEVEL" // AD_CONVERT_TYPE_CREATE_GAMEROLE 激活且创建角色 AD_CONVERT_TYPE_CREATE_GAMEROLE AdConvertType = "AD_CONVERT_TYPE_CREATE_GAMEROLE" // AD_CONVERT_TYPE_NEXT_DAY_OPEN 激活且次留 AD_CONVERT_TYPE_NEXT_DAY_OPEN AdConvertType = "AD_CONVERT_TYPE_NEXT_DAY_OPEN" // AD_CONVERT_TYPE_INVALID_CLUE 无效线索 AD_CONVERT_TYPE_INVALID_CLUE AdConvertType = "AD_CONVERT_TYPE_INVALID_CLUE" // AD_CONVERT_TYPE_INTENTION_CLUE 有意向客户 AD_CONVERT_TYPE_INTENTION_CLUE AdConvertType = "AD_CONVERT_TYPE_INTENTION_CLUE" // AD_CONVERT_TYPE_HIGH_VALUE_CLUE 高价值客户 AD_CONVERT_TYPE_HIGH_VALUE_CLUE AdConvertType = "AD_CONVERT_TYPE_HIGH_VALUE_CLUE" // AD_CONVERT_TYPE_PAID_CLUE 已成单 AD_CONVERT_TYPE_PAID_CLUE AdConvertType = "AD_CONVERT_TYPE_PAID_CLUE" // AD_CONVERT_TYPE_NATIVE_ACTION 原生互动 AD_CONVERT_TYPE_NATIVE_ACTION AdConvertType = "AD_CONVERT_TYPE_NATIVE_ACTION" // AD_CONVERT_TYPE_LIKE_ACTION 视频点赞 AD_CONVERT_TYPE_LIKE_ACTION AdConvertType = "AD_CONVERT_TYPE_LIKE_ACTION" // AD_CONVERT_TYPE_FOLLOW_ACTION 账户关注 AD_CONVERT_TYPE_FOLLOW_ACTION AdConvertType = "AD_CONVERT_TYPE_FOLLOW_ACTION" // AD_CONVERT_TYPE_COMMENT_ACTION 视频评论 AD_CONVERT_TYPE_COMMENT_ACTION AdConvertType = "AD_CONVERT_TYPE_COMMENT_ACTION" // AD_CONVERT_TYPE_LOCATION_ACTION POI点击 AD_CONVERT_TYPE_LOCATION_ACTION AdConvertType = "AD_CONVERT_TYPE_LOCATION_ACTION" // AD_CONVERT_TYPE_SHOPPING_ACTION 购物车点击 AD_CONVERT_TYPE_SHOPPING_ACTION AdConvertType = "AD_CONVERT_TYPE_SHOPPING_ACTION" // AD_CONVERT_TYPE_REDIRECT_TO_SHOP 调起店铺 AD_CONVERT_TYPE_REDIRECT_TO_SHOP AdConvertType = "AD_CONVERT_TYPE_REDIRECT_TO_SHOP" // AD_CONVERT_TYPE_LINK_ACTION link点击 AD_CONVERT_TYPE_LINK_ACTION AdConvertType = "AD_CONVERT_TYPE_LINK_ACTION" // AD_CONVERT_TYPE_DEEP_PURCHASE 多次付费 AD_CONVERT_TYPE_DEEP_PURCHASE AdConvertType = "AD_CONVERT_TYPE_DEEP_PURCHASE" // AD_CONVERT_TYPE_SUCCESSORDER_ACTION 小店转化 AD_CONVERT_TYPE_SUCCESSORDER_ACTION AdConvertType = "AD_CONVERT_TYPE_SUCCESSORDER_ACTION" // AD_CONVERT_TYPE_POI_COLLECT poi地址点击 AD_CONVERT_TYPE_POI_COLLECT AdConvertType = "AD_CONVERT_TYPE_POI_COLLECT" // AD_CONVERT_TYPE_POI_ADDRESS_CLICK poi收藏 AD_CONVERT_TYPE_POI_ADDRESS_CLICK AdConvertType = "AD_CONVERT_TYPE_POI_ADDRESS_CLICK" // AD_CONVERT_TYPE_RESERVATION poi预定 AD_CONVERT_TYPE_RESERVATION AdConvertType = "AD_CONVERT_TYPE_RESERVATION" // AD_CONVERT_TYPE_MESSAGE_ACTION 私信消息 AD_CONVERT_TYPE_MESSAGE_ACTION AdConvertType = "AD_CONVERT_TYPE_MESSAGE_ACTION" // AD_CONVERT_TYPE_SHARE_ACTION 分享 AD_CONVERT_TYPE_SHARE_ACTION AdConvertType = "AD_CONVERT_TYPE_SHARE_ACTION" // AD_CONVERT_TYPE_CLICK_LANDING_PAGE 访问推广详情页 AD_CONVERT_TYPE_CLICK_LANDING_PAGE AdConvertType = "AD_CONVERT_TYPE_CLICK_LANDING_PAGE" // AD_CONVERT_TYPE_CLICK_SHOPWINDOW 访问主页商品橱窗 AD_CONVERT_TYPE_CLICK_SHOPWINDOW AdConvertType = "AD_CONVERT_TYPE_CLICK_SHOPWINDOW" // AD_CONVERT_TYPE_CLICK_DOWNLOAD 访问主页下载应用 AD_CONVERT_TYPE_CLICK_DOWNLOAD AdConvertType = "AD_CONVERT_TYPE_CLICK_DOWNLOAD" // AD_CONVERT_TYPE_CLICK_CALL_DY 点击主页内电话拨打 AD_CONVERT_TYPE_CLICK_CALL_DY AdConvertType = "AD_CONVERT_TYPE_CLICK_CALL_DY" // AD_CONVERT_TYPE_CLICK_WEBSITE 访问主页官网 AD_CONVERT_TYPE_CLICK_WEBSITE AdConvertType = "AD_CONVERT_TYPE_CLICK_WEBSITE" // AD_CONVERT_PAGE_VIEW 访问目标页面 AD_CONVERT_PAGE_VIEW AdConvertType = "AD_CONVERT_PAGE_VIEW" // AD_CONVERT_TYPE_MESSAGE 短信 AD_CONVERT_TYPE_MESSAGE AdConvertType = "AD_CONVERT_TYPE_MESSAGE" // AD_CONVERT_TYPE_REDIRECT 页面跳转 AD_CONVERT_TYPE_REDIRECT AdConvertType = "AD_CONVERT_TYPE_REDIRECT" // AD_CONVERT_TYPE_SHOPPING 商品购买 AD_CONVERT_TYPE_SHOPPING AdConvertType = "AD_CONVERT_TYPE_SHOPPING" // AD_CONVERT_TYPE_CONSULT 在线咨询 AD_CONVERT_TYPE_CONSULT AdConvertType = "AD_CONVERT_TYPE_CONSULT" // AD_CONVERT_TYPE_WECHAT 微信 AD_CONVERT_TYPE_WECHAT AdConvertType = "AD_CONVERT_TYPE_WECHAT" // AD_CONVERT_TYPE_OTHER 其他 AD_CONVERT_TYPE_OTHER AdConvertType = "AD_CONVERT_TYPE_OTHER" // AD_CONVERT_TYPE_MULTIPLE 多转化事件 AD_CONVERT_TYPE_MULTIPLE AdConvertType = "AD_CONVERT_TYPE_MULTIPLE" // AD_CONVERT_TYPE_POI_MULTIPLE POI门店多转化目标 AD_CONVERT_TYPE_POI_MULTIPLE AdConvertType = "AD_CONVERT_TYPE_POI_MULTIPLE" // AD_CONVERT_TYPE_INTERACTION 互动 AD_CONVERT_TYPE_INTERACTION AdConvertType = "AD_CONVERT_TYPE_INTERACTION" // AD_CONVERT_TYPE_LOAN_COMPLETION 互联网金融-完件 AD_CONVERT_TYPE_LOAN_COMPLETION AdConvertType = "AD_CONVERT_TYPE_LOAN_COMPLETION" // AD_CONVERT_TYPE_PRE_LOAN_CREDIT 互联网金融-预授信 AD_CONVERT_TYPE_PRE_LOAN_CREDIT AdConvertType = "AD_CONVERT_TYPE_PRE_LOAN_CREDIT" // AD_CONVERT_TYPE_LOAN_CREDIT 互联网金融-授信 AD_CONVERT_TYPE_LOAN_CREDIT AdConvertType = "AD_CONVERT_TYPE_LOAN_CREDIT" // AD_CONVERT_TYPE_IDCARD_INFORMATION 身份证信息填写完成 AD_CONVERT_TYPE_IDCARD_INFORMATION AdConvertType = "AD_CONVERT_TYPE_IDCARD_INFORMATION" // AD_CONVERT_TYPE_BANKCARD_INFORMATION 银行卡信息填写完成 AD_CONVERT_TYPE_BANKCARD_INFORMATION AdConvertType = "AD_CONVERT_TYPE_BANKCARD_INFORMATION" // AD_CONVERT_TYPE_PERSONAL_INFORMATION 补充个人信息填写完成 AD_CONVERT_TYPE_PERSONAL_INFORMATION AdConvertType = "AD_CONVERT_TYPE_PERSONAL_INFORMATION" // AD_CONVERT_TYPE_CERTIFICATION_INFORMATION 用户活体认证信息上传完成 AD_CONVERT_TYPE_CERTIFICATION_INFORMATION AdConvertType = "AD_CONVERT_TYPE_CERTIFICATION_INFORMATION" // AD_CONVERT_TYPE_LT_ROI 广告变现ROI AD_CONVERT_TYPE_LT_ROI AdConvertType = "AD_CONVERT_TYPE_LT_ROI" // AD_CONVERT_TYPE_LIVE_HOMEPAGE 直播导流 AD_CONVERT_TYPE_LIVE_HOMEPAGE AdConvertType = "AD_CONVERT_TYPE_LIVE_HOMEPAGE" // AD_CONVERT_TYPE_REDIRECT_TO_STORE 店铺导流 AD_CONVERT_TYPE_REDIRECT_TO_STORE AdConvertType = "AD_CONVERT_TYPE_REDIRECT_TO_STORE" // AD_CONVERT_TYPE_FEED_LIVE_HOMEPAGE 火山feed进入直播页 AD_CONVERT_TYPE_FEED_LIVE_HOMEPAGE AdConvertType = "AD_CONVERT_TYPE_FEED_LIVE_HOMEPAGE" // AD_CONVERT_TYPE_AUTHORIZATION 授权(电商) AD_CONVERT_TYPE_AUTHORIZATION AdConvertType = "AD_CONVERT_TYPE_AUTHORIZATION" // AD_CONVERT_TYPE_COMMODITY_CLICK 快上电商推广目的 AD_CONVERT_TYPE_COMMODITY_CLICK AdConvertType = "AD_CONVERT_TYPE_COMMODITY_CLICK" // AD_CONVERT_TYPE_CONSULT_CLUE 留咨咨询 AD_CONVERT_TYPE_CONSULT_CLUE AdConvertType = "AD_CONVERT_TYPE_CONSULT_CLUE" // AD_CONVERT_TYPE_BOOST 自然助推 AD_CONVERT_TYPE_BOOST AdConvertType = "AD_CONVERT_TYPE_BOOST" // AD_CONVERT_TYPE_STAY_TIME 店铺停留 AD_CONVERT_TYPE_STAY_TIME AdConvertType = "AD_CONVERT_TYPE_STAY_TIME" // AD_CONVERT_TYPE_PURCHASE_OF_GOODS 商品签收 AD_CONVERT_TYPE_PURCHASE_OF_GOODS AdConvertType = "AD_CONVERT_TYPE_PURCHASE_OF_GOODS" // AD_CONVERT_TYPE_PURCHASE_ROI 付费ROI AD_CONVERT_TYPE_PURCHASE_ROI AdConvertType = "AD_CONVERT_TYPE_PURCHASE_ROI" // AD_CONVERT_TYPE_LIVE_NATIVE_ACITON 直播间原生互动 AD_CONVERT_TYPE_LIVE_NATIVE_ACITON AdConvertType = "AD_CONVERT_TYPE_LIVE_NATIVE_ACITON" // AD_CONVERT_TYPE_LIVE_FOLLOW_ACITON 直播间关注 AD_CONVERT_TYPE_LIVE_FOLLOW_ACITON AdConvertType = "AD_CONVERT_TYPE_LIVE_FOLLOW_ACITON" // AD_CONVERT_TYPE_LIVE_COMMENT_ACTION 直播间评论 AD_CONVERT_TYPE_LIVE_COMMENT_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_COMMENT_ACTION" // AD_CONVERT_TYPE_LIVE_GIFT_ACTION 直播间内打赏 AD_CONVERT_TYPE_LIVE_GIFT_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_GIFT_ACTION" // AD_CONVERT_TYPE_LIVE_SLIDECART_CLICK_ACTION 直播间查看购物车 AD_CONVERT_TYPE_LIVE_SLIDECART_CLICK_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_SLIDECART_CLICK_ACTION" // AD_CONVERT_TYPE_LIVE_CLICK_PRODUCT_ACTION 直播间查看商品 AD_CONVERT_TYPE_LIVE_CLICK_PRODUCT_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_CLICK_PRODUCT_ACTION" // AD_CONVERT_TYPE_LIVE_ENTER_ACTION 直播间观看 AD_CONVERT_TYPE_LIVE_ENTER_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_ENTER_ACTION" // AD_CONVERT_TYPE_LIVE_SUCCESSORDER_ACTION 直播间成单 AD_CONVERT_TYPE_LIVE_SUCCESSORDER_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_SUCCESSORDER_ACTION" // AD_CONVERT_TYPE_NOTIFY_DOWNLOAD 预约下载 AD_CONVERT_TYPE_NOTIFY_DOWNLOAD AdConvertType = "AD_CONVERT_TYPE_NOTIFY_DOWNLOAD" // AD_CONVERT_TYPE_PREMIUM_PAYMENT 保险支付 AD_CONVERT_TYPE_PREMIUM_PAYMENT AdConvertType = "AD_CONVERT_TYPE_PREMIUM_PAYMENT" // AD_CONVERT_TYPE_MESSAGE_CLICK 私信点击 AD_CONVERT_TYPE_MESSAGE_CLICK AdConvertType = "AD_CONVERT_TYPE_MESSAGE_CLICK" // AD_CONVERT_TYPE_UG_ROI 内广roi AD_CONVERT_TYPE_UG_ROI AdConvertType = "AD_CONVERT_TYPE_UG_ROI" // AD_CONVERT_TYPE_ENTER_HOMEPAGE 进入个人主页 AD_CONVERT_TYPE_ENTER_HOMEPAGE AdConvertType = "AD_CONVERT_TYPE_ENTER_HOMEPAGE" // AD_CONVERT_TYPE_SHOPPING_CART 商品购物车点击 AD_CONVERT_TYPE_SHOPPING_CART AdConvertType = "AD_CONVERT_TYPE_SHOPPING_CART" // AD_CONVERT_TYPE_WECHAT_REGISTER 微信内注册 AD_CONVERT_TYPE_WECHAT_REGISTER AdConvertType = "AD_CONVERT_TYPE_WECHAT_REGISTER" // AD_CONVERT_TYPE_WECHAT_PAY 微信内付费 AD_CONVERT_TYPE_WECHAT_PAY AdConvertType = "AD_CONVERT_TYPE_WECHAT_PAY" // AD_CONVERT_TYPE_MESSAGE_INTERACTION 沟通互动 AD_CONVERT_TYPE_MESSAGE_INTERACTION AdConvertType = "AD_CONVERT_TYPE_MESSAGE_INTERACTION" // AD_CONVERT_TYPE_LIVE_STAY_TIME 直播间停留 AD_CONVERT_TYPE_LIVE_STAY_TIME AdConvertType = "AD_CONVERT_TYPE_LIVE_STAY_TIME" // AD_CONVERT_TYPE_NEW_FOLLOW_ACTION 粉丝增长 AD_CONVERT_TYPE_NEW_FOLLOW_ACTION AdConvertType = "AD_CONVERT_TYPE_NEW_FOLLOW_ACTION" // AD_CONVERT_TYPE_APPLET_CLICK 小程序互动 AD_CONVERT_TYPE_APPLET_CLICK AdConvertType = "AD_CONVERT_TYPE_APPLET_CLICK" // AD_CONVERT_TYPE_MESSAGE_SERVICE 私信服务 AD_CONVERT_TYPE_MESSAGE_SERVICE AdConvertType = "AD_CONVERT_TYPE_MESSAGE_SERVICE" // AD_CONVERT_TYPE_MESSAGE_CLUE 私信留资 AD_CONVERT_TYPE_MESSAGE_CLUE AdConvertType = "AD_CONVERT_TYPE_MESSAGE_CLUE" // AD_CONVERT_TYPE_LIVE_FANS_ACTION 直播间加入粉丝团 AD_CONVERT_TYPE_LIVE_FANS_ACTION AdConvertType = "AD_CONVERT_TYPE_LIVE_FANS_ACTION" // AD_CONVERT_TYPE_CLUE_CONFIRM 回访_信息确认 AD_CONVERT_TYPE_CLUE_CONFIRM AdConvertType = "AD_CONVERT_TYPE_CLUE_CONFIRM" // AD_CONVERT_TYPE_CLUE_INTERFLOW 回访_加为好友 AD_CONVERT_TYPE_CLUE_INTERFLOW AdConvertType = "AD_CONVERT_TYPE_CLUE_INTERFLOW" // AD_CONVERT_TYPE_CLUE_HIGH_INTENTION 回访_高潜成交 AD_CONVERT_TYPE_CLUE_HIGH_INTENTION AdConvertType = "AD_CONVERT_TYPE_CLUE_HIGH_INTENTION" // AD_CONVERT_TYPE_SUBMIT_CERTIFICATION 提交认证 AD_CONVERT_TYPE_SUBMIT_CERTIFICATION AdConvertType = "AD_CONVERT_TYPE_SUBMIT_CERTIFICATION" // AD_CONVERT_TYPE_FIRST_RENTAL_ORDER 首次发单 AD_CONVERT_TYPE_FIRST_RENTAL_ORDER AdConvertType = "AD_CONVERT_TYPE_FIRST_RENTAL_ORDER" // AD_CONVERT_TYPE_LIVE_COMPONENT_CLICK 组件点击 AD_CONVERT_TYPE_LIVE_COMPONENT_CLICK AdConvertType = "AD_CONVERT_TYPE_LIVE_COMPONENT_CLICK" // AD_CONVERT_TYPE_LIVE_BUSINESS_FITTING 直播间组件点击 AD_CONVERT_TYPE_LIVE_BUSINESS_FITTING AdConvertType = "AD_CONVERT_TYPE_LIVE_BUSINESS_FITTING" // AD_CONVERT_TYPE_CLUE_PAY_SUCCEED 支付_存在意向 AD_CONVERT_TYPE_CLUE_PAY_SUCCEED AdConvertType = "AD_CONVERT_TYPE_CLUE_PAY_SUCCEED" // AD_CONVERT_TYPE_OTO_STAY_TIME 团单浏览 AD_CONVERT_TYPE_OTO_STAY_TIME AdConvertType = "AD_CONVERT_TYPE_OTO_STAY_TIME" // AD_CONVERT_TYPE_OTO_PAY 团购支付 AD_CONVERT_TYPE_OTO_PAY AdConvertType = "AD_CONVERT_TYPE_OTO_PAY" // AD_CONVERT_TYPE_PREMIUM_ROI 保费ROI AD_CONVERT_TYPE_PREMIUM_ROI AdConvertType = "AD_CONVERT_TYPE_PREMIUM_ROI" // AD_CONVERT_TYPE_MESSAGE_ORDER_SUCCESS 私信成单 AD_CONVERT_TYPE_MESSAGE_ORDER_SUCCESS AdConvertType = "AD_CONVERT_TYPE_MESSAGE_ORDER_SUCCESS" // AD_CONVERT_TYPE_MESSAGE_JOIN_GROUP 私信用户入群 AD_CONVERT_TYPE_MESSAGE_JOIN_GROUP AdConvertType = "AD_CONVERT_TYPE_MESSAGE_JOIN_GROUP" // AD_CONVERT_TYPE_LIVE_JOIN_GROUP 粉丝入群 AD_CONVERT_TYPE_LIVE_JOIN_GROUP AdConvertType = "AD_CONVERT_TYPE_LIVE_JOIN_GROUP" // AD_CONVERT_TYPE_LIVE_APPOINTMENT 预约直播 AD_CONVERT_TYPE_LIVE_APPOINTMENT AdConvertType = "AD_CONVERT_TYPE_LIVE_APPOINTMENT" // AD_CONVERT_TYPE_FOLLOW_LIVE_ENTER 粉丝访问直播 AD_CONVERT_TYPE_FOLLOW_LIVE_ENTER AdConvertType = "AD_CONVERT_TYPE_FOLLOW_LIVE_ENTER" // AD_CONVERT_TYPE_FOLLOW_CLICK_PRODUCT 关注并加购 AD_CONVERT_TYPE_FOLLOW_CLICK_PRODUCT AdConvertType = "AD_CONVERT_TYPE_FOLLOW_CLICK_PRODUCT" // AD_CONVERT_TYPE_FOLLOW_VIDEO_PLAY_FINISH 粉丝观看 AD_CONVERT_TYPE_FOLLOW_VIDEO_PLAY_FINISH AdConvertType = "AD_CONVERT_TYPE_FOLLOW_VIDEO_PLAY_FINISH" // AD_CONVERT_TYPE_GAMESTATION_DOWNLOAD_DOUPLUS 游戏站下载 - DOU + AD_CONVERT_TYPE_GAMESTATION_DOWNLOAD_DOUPLUS AdConvertType = "AD_CONVERT_TYPE_GAMESTATION_DOWNLOAD_DOUPLUS" // AD_CONVERT_TYPE_QC_FOLLOW_ACTION 提升粉丝 AD_CONVERT_TYPE_QC_FOLLOW_ACTION AdConvertType = "AD_CONVERT_TYPE_QC_FOLLOW_ACTION" // AD_CONVERT_TYPE_QC_MUST_BUY 内容种草 AD_CONVERT_TYPE_QC_MUST_BUY AdConvertType = "AD_CONVERT_TYPE_QC_MUST_BUY" // AD_CONVERT_TYPE_NOTIFY_FORM 预约表单 AD_CONVERT_TYPE_NOTIFY_FORM AdConvertType = "AD_CONVERT_TYPE_NOTIFY_FORM" // AD_CONVERT_TYPE_IPU_QUALIFY 激活首日广告展示达标 AD_CONVERT_TYPE_IPU_QUALIFY AdConvertType = "AD_CONVERT_TYPE_IPU_QUALIFY" // AD_CONVERT_TYPE_ANCHOR_CLICK 直播支付ROI AD_CONVERT_TYPE_ANCHOR_CLICK AdConvertType = "AD_CONVERT_TYPE_ANCHOR_CLICK" )
type AdDeliveryRange ¶
type AdDeliveryRange string
const ( AdDeliveryRange_DEFAULT AdDeliveryRange = "DEFAULT" // 默认 AdDeliveryRange_UNION AdDeliveryRange = "UNION" // 只投放到资讯联盟(穿山甲) AdDeliveryRange_UNIVERSAL AdDeliveryRange = "UNIVERSAL" // 通投智选 )
type AdOptStatus ¶ added in v1.0.10
type AdOptStatus string
const ( AdOptStatus_ENABLE AdOptStatus = "AD_STATUS_ENABLE" // 启用 AdOptStatus_DISABLE AdOptStatus = "AD_STATUS_DISABLE" // 暂停 )
type AdStatus ¶
type AdStatus string
广告计划投放状态 多个状态同时存在将优先显示高优先级状态,状态优先级从高→低为: 投放中 → 计划新建 → 审核不通过 → 新建待审 → 修改审核 → 已删除 → 已完成 → 计划暂停 → 广告组暂停 → 未达到投放时间 → 不在投放时段 → 计划消耗达到预算 → 广告组消耗达到预算 → 账户余额不足
const ( AD_STATUS_DELIVERY_OK AdStatus = "AD_STATUS_DELIVERY_OK" // 投放中 AD_STATUS_DISABLE AdStatus = "AD_STATUS_DISABLE" // 计划暂停 AD_STATUS_AUDIT AdStatus = "AD_STATUS_AUDIT" // 新建审核中 AD_STATUS_REAUDIT AdStatus = "AD_STATUS_REAUDIT" // 修改审核中 AD_STATUS_DONE AdStatus = "AD_STATUS_DONE" // 已完成(投放达到结束时间) AD_STATUS_CREATE AdStatus = "AD_STATUS_CREATE" // 计划新建 AD_STATUS_AUDIT_DENY AdStatus = "AD_STATUS_AUDIT_DENY" // 审核不通过 AD_STATUS_BALANCE_EXCEED AdStatus = "AD_STATUS_BALANCE_EXCEED" // 账户余额不足 AD_STATUS_BUDGET_EXCEED AdStatus = "AD_STATUS_BUDGET_EXCEED" // 超出预算 AD_STATUS_NOT_START AdStatus = "AD_STATUS_NOT_START" // 未到达投放时间 AD_STATUS_NO_SCHEDULE AdStatus = "AD_STATUS_NO_SCHEDULE" // 不在投放时段 AD_STATUS_CAMPAIGN_DISABLE AdStatus = "AD_STATUS_CAMPAIGN_DISABLE" // 已被广告组暂停 AD_STATUS_CAMPAIGN_EXCEED AdStatus = "AD_STATUS_CAMPAIGN_EXCEED" // 广告组超出预算 AD_STATUS_DELETE AdStatus = "AD_STATUS_DELETE" // 已删除 AD_STATUS_ALL AdStatus = "AD_STATUS_ALL" // 所有包含已删除 AD_STATUS_NOT_DELETE AdStatus = "AD_STATUS_NOT_DELETE" // 所有不包含已删除(状态过滤默认值) AD_STATUS_ADVERTISER_BUDGET_EXCEED AdStatus = "AD_STATUS_ADVERTISER_BUDGET_EXCEED" // 超出广告主日预算 )
type AdvertiserRole ¶
type AdvertiserRole string
广告主角色
const ( ROLE_ADVERTISER AdvertiserRole = "ROLE_ADVERTISER" // 普通广告主(直客) ROLE_CHILD_ADVERTISER AdvertiserRole = "ROLE_CHILD_ADVERTISER" // 普通广告主(代理商子客户) ROLE_CHILD_AGENT AdvertiserRole = "ROLE_CHILD_AGENT" // 二级代理商 ROLE_AGENT AdvertiserRole = "ROLE_AGENT" // 一级代理商 )
type AdvertiserStatus ¶
type AdvertiserStatus string
广告主状态
const ( ADVERTISER_STATUS_DISABLE AdvertiserStatus = "STATUS_DISABLE" // 已禁用 ADVERTISER_STATUS_PENDING_CONFIRM AdvertiserStatus = "STATUS_PENDING_CONFIRM" // 申请待审核 ADVERTISER_STATUS_PENDING_VERIFIED AdvertiserStatus = "STATUS_PENDING_VERIFIED" // 待验证 ADVERTISER_STATUS_CONFIRM_FAIL AdvertiserStatus = "STATUS_CONFIRM_FAIL" // 审核不通过 ADVERTISER_STATUS_ENABLE AdvertiserStatus = "STATUS_ENABLE" // 已审核 ADVERTISER_STATUS_CONFIRM_FAIL_END AdvertiserStatus = "STATUS_CONFIRM_FAIL_END" // CRM审核不通过 ADVERTISER_STATUS_PENDING_CONFIRM_MODIFY AdvertiserStatus = "STATUS_PENDING_CONFIRM_MODIFY" // 修改待审核 ADVERTISER_STATUS_CONFIRM_MODIFY_FAIL AdvertiserStatus = "STATUS_CONFIRM_MODIFY_FAIL" // 修改审核不通过 ADVERTISER_STATUS_LIMIT AdvertiserStatus = "STATUS_LIMIT" // 限制 ADVERTISER_STATUS_WAIT_FOR_BPM_AUDIT AdvertiserStatus = "STATUS_WAIT_FOR_BPM_AUDIT" // 等待CRM审核 ADVERTISER_STATUS_WAIT_FOR_PUBLIC_AUTH AdvertiserStatus = "STATUS_WAIT_FOR_PUBLIC_AUTH" // 待对公验证 ADVERTISER_STATUS_SELF_SERVICE_UNAUDITED AdvertiserStatus = "STATUS_SELF_SERVICE_UNAUDITED" // 自助开户待验证资质 )
type AudienceAge ¶
type AudienceAge string
const ( AGE_BETWEEN_18_23 AudienceAge = "AGE_BETWEEN_18_23" // 18-23岁 AGE_BETWEEN_24_30 AudienceAge = "AGE_BETWEEN_24_30" // 24-30岁 AGE_BETWEEN_31_40 AudienceAge = "AGE_BETWEEN_31_40" // 31-40岁 AGE_BETWEEN_41_49 AudienceAge = "AGE_BETWEEN_41_49" // 41-49岁 AGE_ABOVE_50 AudienceAge = "AGE_ABOVE_50" // 大于等于50岁 )
type AudienceGender ¶
type AudienceGender string
const ( AudienceGender_NONE AudienceGender = "NONE" // 不限 AudienceGender_MALE AudienceGender = "GENDER_MALE" // 男 AudienceGender_FEMALE AudienceGender = "GENDER_FEMALE" // 女 )
type AudienceLevel ¶
type AudienceLevel string
类目词级别/抖音达人级别
const ( FIRST_LEVEL AudienceLevel = "FIRST_LEVEL" // 一级类目词/一级达人分类 SECOND_LEVEL AudienceLevel = "SECOND_LEVEL" // 二级类目词/二级达人分类 THIRD_LEVEL AudienceLevel = "THIRD_LEVEL" // 三级类目词/三级达人分类 FOURTH_LEVEL AudienceLevel = "FOURTH_LEVEL" // 四级类目词 KEYWORD_AWEME AudienceLevel = "KEYWORD_AWEME" // 关键词/抖音达人 )
type AudiencePlatform ¶
type AudiencePlatform string
const ( AudiencePlatform_ANDROID AudiencePlatform = "ANDROID" AudiencePlatform_IOS AudiencePlatform = "IOS" AudiencePlatform_PC AudiencePlatform = "PC" AudiencePlatform_IPAD AudiencePlatform = "IPAD" AudiencePlatform_WAP AudiencePlatform = "WAP" )
type AudienceStatIDType ¶
type AudienceStatIDType string
const ( AUDIENCE_STAT_ID_TYPE_ADVERTISER AudienceStatIDType = "AUDIENCE_STAT_ID_TYPE_ADVERTISER" AUDIENCE_STAT_ID_TYPE_CAMPAIGN AudienceStatIDType = "AUDIENCE_STAT_ID_TYPE_CAMPAIGN" AUDIENCE_STAT_ID_TYPE_AD AudienceStatIDType = "AUDIENCE_STAT_ID_TYPE_AD" AUDIENCE_STAT_ID_TYPE_CREATIVE AudienceStatIDType = "AUDIENCE_STAT_ID_TYPE_CREATIVE" )
type BudgetMode ¶
type BudgetMode string
const ( BUDGET_MODE_INFINITE BudgetMode = "BUDGET_MODE_INFINITE" // 不限 BUDGET_MODE_DAY BudgetMode = "BUDGET_MODE_DAY" // 日预算 BUDGET_MODE_TOTAL BudgetMode = "BUDGET_MODE_TOTAL" // 总预算 )
type CampaignDPA ¶
type CampaignDPA string
const ( CAMPAIGN_DPA_DEFAULT_NOT CampaignDPA = "CAMPAIGN_DPA_DEFAULT_NOT" // 非 DPA 推广目的 CAMPAIGN_DPA_SINGLE_DELIVERY CampaignDPA = "CAMPAIGN_DPA_SINGLE_DELIVERY" // DPA 推广目的,SDPA 单商品推广 CAMPAIGN_DPA_MULTI_DELIVERY CampaignDPA = "CAMPAIGN_DPA_MULTI_DELIVERY" // DPA 推广目的,DPA 商品推广 )
type CampaignStatus ¶
type CampaignStatus string
const ( CAMPAIGN_STATUS_ENABLE CampaignStatus = "CAMPAIGN_STATUS_ENABLE" // 启用 CAMPAIGN_STATUS_DISABLE CampaignStatus = "CAMPAIGN_STATUS_DISABLE" // 暂停 CAMPAIGN_STATUS_DELETE CampaignStatus = "CAMPAIGN_STATUS_DELETE" // 删除 CAMPAIGN_STATUS_ALL CampaignStatus = "CAMPAIGN_STATUS_ALL" // 所有包含已删除 CAMPAIGN_STATUS_NOT_DELETE CampaignStatus = "CAMPAIGN_STATUS_NOT_DELETE" // 所有不包含已删除(状态过滤默认值) CAMPAIGN_STATUS_ADVERTISER_BUDGET_EXCEED CampaignStatus = "CAMPAIGN_STATUS_ADVERTISER_BUDGET_EXCEED" // 超出广告主日预算 )
type CampaignType ¶ added in v1.2.3
type CampaignType string
CampaignType 广告组类型
const ( // CampaignType_FEED 信息流 CampaignType_FEED CampaignType = "FEED" // CampaignType_SEARCH 搜索广告 CampaignType_SEARCH CampaignType = "SEARCH" )
type ConversionAdMatchType ¶ added in v1.1.0
type ConversionAdMatchType = int
const ( // 点击归因 ConversionAdMatchType_CLICK ConversionAdMatchType = 0 // 展示归因 ConversionAdMatchType_IMPRESSION ConversionAdMatchType = 1 // 有效播放归因 ConversionAdMatchType_PLAY ConversionAdMatchType = 2 )
type ConversionBillTrackType ¶ added in v1.1.0
type ConversionBillTrackType = int
const ( ConversionBillTrackType_WECHAT ConversionBillTrackType = 1 // 微信支付 ConversionBillTrackType_ALIPAY ConversionBillTrackType = 2 // 支付宝支付 )
type ConversionEventType ¶ added in v1.1.0
type ConversionEventType = string
ConversionEventType 转化回传事件 https://event-manager.oceanengine.com/docs/8650/all_events/
type CreativeDisplayMode ¶
type CreativeDisplayMode string
创意展现方式
const ( CREATIVE_DISPLAY_MODE_CTR CreativeDisplayMode = "CREATIVE_DISPLAY_MODE_CTR" // 优选(优先投放预估点击率高的创意素材) CREATIVE_DISPLAY_MODE_RANDOM CreativeDisplayMode = "CREATIVE_DISPLAY_MODE_RANDOM" // 轮播 )
type CreativeOpStatus ¶
type CreativeOpStatus string
创意操作状态
const ( CREATIVE_OP_STATUS_ENABLE CreativeOpStatus = "CREATIVE_STATUS_ENABLE" // 启用 CREATIVE_OP_STATUS_DISABLE CreativeOpStatus = "CREATIVE_STATUS_DISABLE" // 暂停 CREATIVE_OP_STATUS_DELETE CreativeOpStatus = "CREATIVE_STATUS_DELETE" // 删除 )
type CreativeStatus ¶
type CreativeStatus string
创意状态
const ( CREATIVE_STATUS_DELIVERY_OK CreativeStatus = "CREATIVE_STATUS_DELIVERY_OK" // 投放中 CREATIVE_STATUS_NOT_START CreativeStatus = "CREATIVE_STATUS_NOT_START" // 未到达投放时间 CREATIVE_STATUS_NO_SCHEDULE CreativeStatus = "CREATIVE_STATUS_NO_SCHEDULE" // 不在投放时段 CREATIVE_STATUS_DISABLE CreativeStatus = "CREATIVE_STATUS_DISABLE" // 创意暂停 CREATIVE_STATUS_CAMPAIGN_DISABLE CreativeStatus = "CREATIVE_STATUS_CAMPAIGN_DISABLE" // 已被广告组暂停 CREATIVE_STATUS_CAMPAIGN_EXCEED CreativeStatus = "CREATIVE_STATUS_CAMPAIGN_EXCEED" // 广告组超出预算 CREATIVE_STATUS_AUDIT CreativeStatus = "CREATIVE_STATUS_AUDIT" // 新建审核中 CREATIVE_STATUS_REAUDIT CreativeStatus = "CREATIVE_STATUS_REAUDIT" // 修改审核中 CREATIVE_STATUS_DELETE CreativeStatus = "CREATIVE_STATUS_DELETE" // 已删除 CREATIVE_STATUS_DONE CreativeStatus = "CREATIVE_STATUS_DONE" // 已完成(投放达到结束时间) CREATIVE_STATUS_AD_DISABLE CreativeStatus = "CREATIVE_STATUS_AD_DISABLE" // 广告计划暂停 CREATIVE_STATUS_AUDIT_DENY CreativeStatus = "CREATIVE_STATUS_AUDIT_DENY" // 审核不通过 CREATIVE_STATUS_BALANCE_EXCEED CreativeStatus = "CREATIVE_STATUS_BALANCE_EXCEED" // 账户余额不足 CREATIVE_STATUS_BUDGET_EXCEED CreativeStatus = "CREATIVE_STATUS_BUDGET_EXCEED" // 超出预算 CREATIVE_STATUS_DATA_ERROR CreativeStatus = "CREATIVE_STATUS_DATA_ERROR" // 数据错误(数据错误时返回,极少出现) CREATIVE_STATUS_PRE_ONLINE CreativeStatus = "CREATIVE_STATUS_PRE_ONLINE" // 预上线 CREATIVE_STATUS_AD_AUDIT CreativeStatus = "CREATIVE_STATUS_AD_AUDIT" // 广告计划新建审核中 CREATIVE_STATUS_AD_REAUDIT CreativeStatus = "CREATIVE_STATUS_AD_REAUDIT" // 广告计划修改审核中 CREATIVE_STATUS_AD_AUDIT_DENY CreativeStatus = "CREATIVE_STATUS_AD_AUDIT_DENY" // 广告计划审核不通过 CREATIVE_STATUS_ALL CreativeStatus = "CREATIVE_STATUS_ALL" // 所有包含已删除 CREATIVE_STATUS_NOT_DELETE CreativeStatus = "CREATIVE_STATUS_NOT_DELETE" // 所有不包含已删除(状态过滤默认值) CREATIVE_STATUS_ADVERTISER_BUDGET_EXCEED CreativeStatus = "CREATIVE_STATUS_ADVERTISER_BUDGET_EXCEED" // 超出账户日预算 )
type CustomAudienceDeliveryStatus ¶ added in v1.1.3
type CustomAudienceDeliveryStatus string
const ( // CUSTOM_AUDIENCE_DELIVERY_STATUS_AVAILABLE:可投放,人群包发布完成且推送完成 CUSTOM_AUDIENCE_DELIVERY_STATUS_AVAILABLE CustomAudienceDeliveryStatus = "CUSTOM_AUDIENCE_DELIVERY_STATUS_AVAILABLE " // CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUSH:不可投放,人群包发布完成,但未推送,需要进行推送后再使用 CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUSH CustomAudienceDeliveryStatus = "CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUSH" // CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUBLISH:不可投放,群包未发布但已推送,需要进行发布后再使用 CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUBLISH CustomAudienceDeliveryStatus = "CUSTOM_AUDIENCE_DELIVERY_STATUS_NEED_PUBLISH" //CUSTOM_AUDIENCE_DELIVERY_STATUS_UNAVAILABLE:不可投放,未发布完成且未推送 CUSTOM_AUDIENCE_DELIVERY_STATUS_UNAVAILABLE CustomAudienceDeliveryStatus = "CUSTOM_AUDIENCE_DELIVERY_STATUS_UNAVAILABLE" )
type DataSourceStatus ¶ added in v1.1.3
type DataSourceStatus int
const ( DataSourceStatus_CREATED DataSourceStatus = 0 DataSourceStatus_PARSING DataSourceStatus = 1 DataSourceStatus_COMPLETED DataSourceStatus = 2 DataSourceStatus_FAILED DataSourceStatus = 3 )
type DeepBidType ¶
type DeepBidType string
const ( DeepBidType_DEEP_BID_DEFAULT DeepBidType = "DEEP_BID_DEFAULT" //不启用,无深度优化 DeepBidType_DEEP_BID_PACING DeepBidType = "DEEP_BID_PACING" // 自动优化(手动出价方式下) DeepBidType_DEEP_BID_MIN DeepBidType = "DEEP_BID_MIN" // 自定义双出价(手动出价方式下) DeepBidType_SMARTBID DeepBidType = "SMARTBID" // 自动优化(自动出价方式下) DeepBidType_AUTO_MIN_SECOND_STAGE DeepBidType = "AUTO_MIN_SECOND_STAGE" // 自定义双出价(自动出价方式下) DeepBidType_ROI_COEFFICIENT DeepBidType = "ROI_COEFFICIENT" // ROI系数 DeepBidType_ROI_PACING DeepBidType = "ROI_PACING" // ROI系数——自动优化 DeepBidType_MIN_SECOND_STAGE DeepBidType = "MIN_SECOND_STAGE" // 两阶段优化 DeepBidType_PACING_SECOND_STAGE DeepBidType = "PACING_SECOND_STAGE" // 动态两阶段 DeepBidType_BID_PER_ACTION DeepBidType = "BID_PER_ACTION" // 每次付费出价 )
type DmpCustomType ¶ added in v1.1.3
type DmpCustomType int
const ( // DmpCustomType_IMEI IMEI,大部分是15位数字,如123456789012345(电信是14位) DmpCustomType_IMEI DmpCustomType = 1 // DmpCustomType_IDFA IDFA DmpCustomType_IDFA DmpCustomType = 2 // DmpCustomType_UID UID DmpCustomType_UID DmpCustomType = 3 // DmpCustomType_MOBILE mobile DmpCustomType_MOBILE DmpCustomType = 4 // DmpCustomType_MAC MAC DmpCustomType_MAC DmpCustomType = 5 // DmpCustomType_IMEI_MD5 IMEI-MD5 DmpCustomType_IMEI_MD5 DmpCustomType = 11 // DmpCustomType_IDFA_MD5 IDFA-MD5 DmpCustomType_IDFA_MD5 DmpCustomType = 12 // DmpCustomType_MOBILE_HASH MOBILE_HASH(sha256) DmpCustomType_MOBILE_HASH DmpCustomType = 14 // DmpCustomType_OAID OAID DmpCustomType_OAID DmpCustomType = 15 // DmpCustomType_OAID_MD5 OAID_MD5 DmpCustomType_OAID_MD5 DmpCustomType = 16 )
type DmpDatasourceOperationType ¶ added in v1.1.3
type DmpDatasourceOperationType int
const ( DmpDatasourceOperationType_APPEND DmpDatasourceOperationType = 1 DmpDatasourceOperationType_DELETE DmpDatasourceOperationType = 2 DmpDatasourceOperationType_RESET DmpDatasourceOperationType = 3 )
type DmpPushStatus ¶ added in v1.1.3
type DmpPushStatus int
const ( // DmpPushStatus_NOT_START 未推送 DmpPushStatus_NOT_START DmpPushStatus = 0 // DmpPushStatus_PUSHING 推送中 DmpPushStatus_PUSHING DmpPushStatus = 1 // DmpPushStatus_PUSHED 已推送 DmpPushStatus_PUSHED DmpPushStatus = 2 // DmpPushStatus_FAILED 推送失败 DmpPushStatus_FAILED DmpPushStatus = 3 )
type DmpSource ¶ added in v1.1.3
type DmpSource = int
const ( // CUSTOM_AUDIENCE_TYPE_UPLOAD 上传 CUSTOM_AUDIENCE_TYPE_UPLOAD DmpSource = 0 // CUSTOM_AUDIENCE_TYPE_EXTEND 扩展 CUSTOM_AUDIENCE_TYPE_EXTEND DmpSource = 1 // CUSTOM_AUDIENCE_TYPE_OPERATE 运算 CUSTOM_AUDIENCE_TYPE_OPERATE DmpSource = 2 // CUSTOM_AUDIENCE_TYPE_RULE 规则 CUSTOM_AUDIENCE_TYPE_RULE DmpSource = 3 // CUSTOM_AUDIENCE_TYPE_DATA_SOURCE 文件数据源上传 CUSTOM_AUDIENCE_TYPE_DATA_SOURCE DmpSource = 4 // CUSTOM_AUDIENCE_TYPE_THIRD_PARTY 第三方数据规则 CUSTOM_AUDIENCE_TYPE_THIRD_PARTY DmpSource = 5 // CUSTOM_AUDIENCE_TYPE_BRAND 品牌DMP规则包 CUSTOM_AUDIENCE_TYPE_BRAND DmpSource = 6 // CUSTOM_AUDIENCE_TYPE_FRIEND 好友扩展 CUSTOM_AUDIENCE_TYPE_FRIEND DmpSource = 7 // CUSTOM_AUDIENCE_TYPE_THEME 运营主题 CUSTOM_AUDIENCE_TYPE_THEME DmpSource = 8 // CUSTOM_AUDIENCE_TYPE_FINANCE 金融数据 CUSTOM_AUDIENCE_TYPE_FINANCE DmpSource = 9 // CUSTOM_AUDIENCE_TYPE_PACK_RULE pack_rule运算 CUSTOM_AUDIENCE_TYPE_PACK_RULE DmpSource = 10 // CUSTOM_AUDIENCE_TYPE_ONE_KEY 一键拓展 CUSTOM_AUDIENCE_TYPE_ONE_KEY DmpSource = 11 // CUSTOM_AUDIENCE_TYPE_DOU_PLUS 抖+粉丝合并包 CUSTOM_AUDIENCE_TYPE_DOU_PLUS DmpSource = 12 )
type FlowControlMode ¶
type FlowControlMode string
const ( FLOW_CONTROL_MODE_FAST FlowControlMode = "FLOW_CONTROL_MODE_FAST" // 优先跑量(对应CPC的加速投放 FLOW_CONTROL_MODE_SMOOTH FlowControlMode = "FLOW_CONTROL_MODE_SMOOTH" // 优先低成本(对应CPC的标准投放) FLOW_CONTROL_MODE_BALANCE FlowControlMode = "FLOW_CONTROL_MODE_BALANCE" // 均衡投放(新增字段) )
type ImageMode ¶
type ImageMode string
素材类型 不符合下列素材类型尺寸比例,投放后台不显示
const ( CREATIVE_IMAGE_MODE_SMALL ImageMode = "CREATIVE_IMAGE_MODE_SMALL" // 小图,宽高比1.52,大小1.5M以下,下限:456 & 300,上限:1368 & 900 CREATIVE_IMAGE_MODE_LARGE ImageMode = "CREATIVE_IMAGE_MODE_LARGE" // 大图,横版大图宽高比1.78,大小1.5M以下,下限:1280 & 720,上限:2560 & 1440 CREATIVE_IMAGE_MODE_GROUP ImageMode = "CREATIVE_IMAGE_MODE_GROUP" // 组图,宽高比1.52,大小1.5M以下,下限:456 & 300,上限:1368 & 900 CREATIVE_IMAGE_MODE_VIDEO ImageMode = "CREATIVE_IMAGE_MODE_VIDEO" // 横版视频,封面图宽高比1.78(下限:1280 & 720,上限:2560 & 1440)),视频资源支持mp4、mpeg、3gp、avi文件格式,宽高比16:9,大小不超过1000M CREATIVE_IMAGE_MODE_GIF ImageMode = "CREATIVE_IMAGE_MODE_GIF" // GIF图,宽高比(690, 388),大小不超过1.5M CREATIVE_IMAGE_MODE_LARGE_VERTICAL ImageMode = "CREATIVE_IMAGE_MODE_LARGE_VERTICAL" // 大图竖图,宽高比0.56,大小1.5M以下,下限:720 & 1280,上限:1440 & 2560 CREATIVE_IMAGE_MODE_VIDEO_VERTICAL ImageMode = "CREATIVE_IMAGE_MODE_VIDEO_VERTICAL" // 竖版视频,封面图宽高比0.56(9:16),下限:720 & 1280,上限:1440 & 2560,视频资源支持mp4、mpeg、3gp、avi文件格式,大小不超过100M TOUTIAO_SEARCH_AD_IMAGE ImageMode = "TOUTIAO_SEARCH_AD_IMAGE" // 搜索大图; 仅限搜索广告使用,下限:345 & 138,上限:690 & 276 SEARCH_AD_SMALL_IMAGE ImageMode = "SEARCH_AD_SMALL_IMAGE" // 搜索小图; 仅限搜索广告使用,下限:108 & 72,上限:432 & 288 CREATIVE_IMAGE_MODE_UNION_SPLASH ImageMode = "CREATIVE_IMAGE_MODE_UNION_SPLASH" // 穿山甲开屏图片; 仅限穿山甲开屏使用,下限:1080 & 1920,上限:2160 & 3840,比例0.56 CREATIVE_IMAGE_MODE_UNION_SPLASH_VIDEO ImageMode = "CREATIVE_IMAGE_MODE_UNION_SPLASH_VIDEO" // 穿山甲开屏视频; 仅限穿山甲开屏使用,宽高比(0.56,9:16),视频码率≥516kbps,大小≤100M,分辨率≥720*1280,1s<时长<6s CREATIVE_IMAGE_MODE_DISPLAY_WINDOW ImageMode = "CREATIVE_IMAGE_MODE_DISPLAY_WINDOW" // 搜索橱窗,宽高比1,下限:109 & 109,上限:109 & 109 MATERIAL_IMAGE_MODE_TITLE ImageMode = "MATERIAL_IMAGE_MODE_TITLE" // 标题类型,非创意的素材类型,仅报表接口会区分此素材类型 CREATIVE_IMAGE_MODE_AWEME_LIVE ImageMode = "CREATIVE_IMAGE_MODE_AWEME_LIVE" // 直播画面类型 )
type InterestActionType ¶
type InterestActionType string
行为兴趣类型
const ( ACTION InterestActionType = "ACTION" // 行为 INTEREST InterestActionType = "INTEREST" // 兴趣 )
type KeywordBidType ¶ added in v1.2.3
type KeywordBidType string
KeywordBidType 关键词出价类型
const ( // KeywordBidType_CUSTOM 自定义 KeywordBidType_CUSTOM KeywordBidType = "CUSTOM" // KeywordBidType_WITH_AD 随计划出价 KeywordBidType_WITH_AD KeywordBidType = "WITH_AD" // KeywordBidType_SUGGEST 推荐出价 KeywordBidType_SUGGEST KeywordBidType = "SUGGEST" // KeywordBidType_FEED_TO_SEARCH 搜索快投 KeywordBidType_FEED_TO_SEARCH KeywordBidType = "FEED_TO_SEARCH" // KeywordBidType_BRAND_AD 品牌广告专用 KeywordBidType_BRAND_AD KeywordBidType = "BRAND_AD" )
type KeywordMatchType ¶ added in v1.2.3
type KeywordMatchType string
KeywordMatchType 关键词匹配类型
const ( // KeywordMatchType_PHRASE 短语匹配 KeywordMatchType_PHRASE KeywordMatchType = "PHRASE" // KeywordMatchType_EXTENSIVE 广泛匹配 KeywordMatchType_EXTENSIVE KeywordMatchType = "EXTENSIVE" // KeywordMatchType_PRECISION 精准匹配 KeywordMatchType_PRECISION KeywordMatchType = "PRECISION" )
type LandingType ¶
type LandingType string
推广目的类型
const ( LINK LandingType = "LINK" // 销售线索收集 APP LandingType = "APP" // 应用推广 DPA LandingType = "DPA" // 商品目录推广 GOODS LandingType = "GOODS" // 商品推广(鲁班) STORE LandingType = "STORE" // 门店推广 AWEME LandingType = "AWEME" // 抖音号推广 SHOP LandingType = "SHOP" // 电商店铺推广 ARTICLE LandingType = "ARTICLE" // 头条文章推广,目前API暂不支持该推广目的的设定,可在平台侧选择该推广目的类型 )
type LearningPhase ¶ added in v1.2.7
type LearningPhase string
LearningPhase 学习期状态
const ( // LearningPhase_DEFAULT 默认,不在学习中 LearningPhase_DEFAULT LearningPhase = "DEFAULT" // LearningPhase_LEARNING 学习中 LearningPhase_LEARNING LearningPhase = "LEARNING" // LearningPhase_LEARNED 学习成功 LearningPhase_LEARNED LearningPhase = "LEARNED" // LearningPhase_LEARN_FAILED 学习失败 LearningPhase_LEARN_FAILED LearningPhase = "LEARN_FAILED" )
type MarketingPurpose ¶ added in v1.2.3
type MarketingPurpose string
MarketingPurpose 营销目的
const ( // MarketingPurpose_CONVERSION 行动转化 MarketingPurpose_CONVERSION MarketingPurpose = "CONVERSION" // MarketingPurpose_INTENTION 用户意向 MarketingPurpose_INTENTION MarketingPurpose = "INTENTION" // MarketingPurpose_ACKNOWLEDGE 品牌认知 MarketingPurpose_ACKNOWLEDGE MarketingPurpose = "ACKNOWLEDGE" )
type MaterialBindFailReason ¶ added in v1.2.3
type MaterialBindFailReason string
MaterialBindFailReason 推送失败原因
const ( // VIDEO_BINDING_EXISTED 视频已存在 VIDEO_BINDING_EXISTED MaterialBindFailReason = "VIDEO_BINDING_EXISTED" // IMAGE_BINDING_EXISTED 图片已存在 IMAGE_BINDING_EXISTED MaterialBindFailReason = "IMAGE_BINDING_EXISTED" )
type MaterialSource ¶ added in v1.2.3
type MaterialSource string
MaterialSource 素材来源
const ( // MaterialSource_AD_SITE ad后台本地上传 MaterialSource_AD_SITE MaterialSource = "AD_SITE" // MaterialSource_CREATIVE_CENTER 创意中心 MaterialSource_CREATIVE_CENTER MaterialSource = "CREATIVE_CENTER" // MaterialSource_OPEN_API 开放平台 MaterialSource_OPEN_API MaterialSource = "OPEN_API" // MaterialSource_SUPPLIER 即合视频 MaterialSource_SUPPLIER MaterialSource = "SUPPLIER" // MaterialSource_VIDEO_CAPTURE 易拍视频 MaterialSource_VIDEO_CAPTURE MaterialSource = "VIDEO_CAPTURE" // MaterialSource_ACCOUNT_PUSH 推送视频 MaterialSource_ACCOUNT_PUSH MaterialSource = "ACCOUNT_PUSH" // MaterialSource_STAR 星图视频 MaterialSource_STAR MaterialSource = "STAR" // MaterialSource_CEWEBRITY_VIDEO 达人视频 MaterialSource_CEWEBRITY_VIDEO MaterialSource = "CEWEBRITY_VIDEO" // MaterialSource_BP 巨量纵横 MaterialSource_BP MaterialSource = "BP" // MaterialSource_E_COMMERCE 巨量千川 MaterialSource_E_COMMERCE MaterialSource = "E_COMMERCE" // MaterialSource_OTHERS 其他来源 MaterialSource_OTHERS MaterialSource = "OTHERS" )
type PlayableOrientation ¶
type PlayableOrientation string
试玩素材方向
const ( ORIENTATION_BOTH PlayableOrientation = "BOTH" // 横竖屏均适配 ORIENTATION_PORTRAIT PlayableOrientation = "PORTRAIT" // 只适配竖屏 ORIENTATION_VALIDATE_SUCCESS PlayableOrientation = "VALIDATE_SUCCESS" // 校验通过 ORIENTATION_LANDSCAPE PlayableOrientation = "LANDSCAPE" // 只适配横屏 )
type PricingType ¶
type PricingType string
计划出价类型
const ( PRICING_CPC PricingType = "PRICING_CPC" // CPC(点击付费),出价范围(单位元):0.2-100; 日预算范围(单位元):大于100;总预算范围:大于最低日预算乘投放天数 PRICING_CPM PricingType = "PRICING_CPM" // CPM(展示付费),出价范围(单位元): 4-100; 日预算范围(单位元):大于100; 总预算范围:大于最低日预算乘投放天数 PRICING_OCPC PricingType = "PRICING_OCPC" // OCPC(已下线,仅投放范围为穿山甲可用) PRICING_OCPM PricingType = "PRICING_OCPM" // OCPM(转化量付费),出价范围(单位元):0.1-10000; 日预算范围(单位元):大于300;总预算范围:大于最低日预算乘投放天数 PRICING_CPV PricingType = "PRICING_CPV" // CPV ,出价范围(单位元):0.07-100; 日预算范围(单位元):大于100; 总预算范围:大于最低日预算乘投放天数; (CPV广告只支持投放到头条系广告位,不支持投放到视频信息流如西瓜、火山、抖音) PRICING_CPA PricingType = "PRICING_CPA" // CPA(已下线,不支持进行出价方式为CPA的投放行为) )
type ScheduleType ¶
type ScheduleType string
计划投放时间类型
const ( SCHEDULE_FROM_NOW ScheduleType = "SCHEDULE_FROM_NOW" // 从现在开始一直投放 SCHEDULE_START_END ScheduleType = "SCHEDULE_START_END" // 选择起始时间 )
type SiteAuditStatus ¶ added in v1.2.3
type SiteAuditStatus string
SiteAuditStatus 落地页组站点审核状态
const ( // SiteAuditStatus_AUDIT_UNKNOWN 未知中间态 SiteAuditStatus_AUDIT_UNKNOWN SiteAuditStatus = "AUDIT_UNKNOWN" // SiteAuditStatus_AUDIT_ACCEPTED 审核通过 SiteAuditStatus_AUDIT_ACCEPTED SiteAuditStatus = "AUDIT_ACCEPTED" // SiteAuditStatus_AUDIT_REJECTED 审核拒绝 SiteAuditStatus_AUDIT_REJECTED SiteAuditStatus = "AUDIT_REJECTED" // SiteAuditStatus_BANNED 审核封禁 SiteAuditStatus_BANNED SiteAuditStatus = "BANNED" // SiteAuditStatus_AUDITING 审核中 SiteAuditStatus_AUDITING SiteAuditStatus = "AUDITING" // SiteAuditStatus_AWAIT_AUDIT 待审核 SiteAuditStatus_AWAIT_AUDIT SiteAuditStatus = "AWAIT_AUDIT" )
type SmartBidType ¶
type SmartBidType string
const ( SMART_BID_CUSTOM SmartBidType = "SMART_BID_CUSTOM" // 手动出价,即不使用自动出价 SMART_BID_CONSERVATIVE SmartBidType = "SMART_BID_CONSERVATIVE" // 自动出价 )
type StatGroupBy ¶
type StatGroupBy string
分组条件
const ( STAT_GROUP_BY_FIELD_ID StatGroupBy = "STAT_GROUP_BY_FIELD_ID" // ID 类型-按照 ID 分组 STAT_GROUP_BY_ADVERTISER_ID StatGroupBy = "STAT_GROUP_BY_ADVERTISER_ID" // ID 类型-按照广告主分组 STAT_GROUP_BY_CAMPAIGN_ID StatGroupBy = "STAT_GROUP_BY_CAMPAIGN_ID" // ID 类型-按照广告组分组 STAT_GROUP_BY_AD_ID StatGroupBy = "STAT_GROUP_BY_AD_ID" // ID 类型-按照广告计划分组 STAT_GROUP_BY_CREATIVE_ID StatGroupBy = "STAT_GROUP_BY_CREATIVE_ID" // ID 类型-按照创意分组 STAT_GROUP_BY_FIELD_STAT_TIME StatGroupBy = "STAT_GROUP_BY_FIELD_STAT_TIME" // 时间类型-按照时间分组 STAT_GROUP_BY_TIME_MONTH StatGroupBy = "STAT_GROUP_BY_TIME_MONTH" // 时间类型-按照月分组 STAT_GROUP_BY_TIME_WEEK StatGroupBy = "STAT_GROUP_BY_TIME_WEEK" // 时间类型-按照周分组 STAT_GROUP_BY_TIME_DAY StatGroupBy = "STAT_GROUP_BY_TIME_DAY" // 时间类型-按照天分组 STAT_GROUP_BY_TIME_HOUR StatGroupBy = "STAT_GROUP_BY_TIME_HOUR" // 时间类型-按照小时分组 STAT_GROUP_BY_PRICING StatGroupBy = "STAT_GROUP_BY_PRICING" // 细分基础类型-按照出价类型分组 STAT_GROUP_BY_IMAGE_MODE StatGroupBy = "STAT_GROUP_BY_IMAGE_MODE" // 细分基础类型-按照素材类型分组 STAT_GROUP_BY_INVENTORY StatGroupBy = "STAT_GROUP_BY_INVENTORY" // 细分基础类型-按照投放位置分组 STAT_GROUP_BY_CAMPAIGN_TYPE StatGroupBy = "STAT_GROUP_BY_CAMPAIGN_TYPE" // 细分基础类型-按照广告组类型分组 STAT_GROUP_BY_CREATIVE_MATERIAL_MODE StatGroupBy = "STAT_GROUP_BY_CREATIVE_MATERIAL_MODE" // 细分基础类型-按照创意类型分组 STAT_GROUP_BY_EXTERNAL_ACTION StatGroupBy = "STAT_GROUP_BY_EXTERNAL_ACTION" // 细分基础类型-按照转化类型分组 STAT_GROUP_BY_LANDING_TYPE StatGroupBy = "STAT_GROUP_BY_LANDING_TYPE" // 细分基础类型-按照推广类型分组 STAT_GROUP_BY_PRICING_CATEGORY StatGroupBy = "STAT_GROUP_BY_PRICING_CATEGORY" // 细分基础类型-按照广告类型分组 STAT_GROUP_BY_PROVINCE_NAME StatGroupBy = "STAT_GROUP_BY_PROVINCE_NAME" // 细分受众类型-按照省份分组 STAT_GROUP_BY_CITY_NAME StatGroupBy = "STAT_GROUP_BY_CITY_NAME" // 细分受众类型-按照城市分组 STAT_GROUP_BY_GENDER StatGroupBy = "STAT_GROUP_BY_GENDER" // 细分受众类型-按照性别分组 STAT_GROUP_BY_AGE StatGroupBy = "STAT_GROUP_BY_AGE" // 细分受众类型-按照年龄分组 STAT_GROUP_BY_PLATFORM StatGroupBy = "STAT_GROUP_BY_PLATFORM" // 细分受众类型-按照平台分组 STAT_GROUP_BY_AC StatGroupBy = "STAT_GROUP_BY_AC" // 细分受众类型-按照网络类型分组 STAT_GROUP_BY_AD_TAG StatGroupBy = "STAT_GROUP_BY_AD_TAG" // 细分受众类型-按照兴趣分类分组 STAT_GROUP_BY_INTEREST_TAG StatGroupBy = "STAT_GROUP_BY_INTEREST_TAG" // 细分受众类型-按照兴趣标签分组 STAT_GROUP_BY_BIDWORD_ID StatGroupBy = "STAT_GROUP_BY_BIDWORD_ID" // 关键词词类型-按照关键词分组 STAT_GROUP_BY_QUERY StatGroupBy = "STAT_GROUP_BY_QUERY" // 关键词词类型-按照搜索词分组 STAT_GROUP_BY_PRODUCT_ID StatGroupBy = "STAT_GROUP_BY_PRODUCT_ID" // DPA 类型-按照商品 ID 分组 STAT_GROUP_BY_PRODUCT_PLATFORM_ID StatGroupBy = "STAT_GROUP_BY_PRODUCT_PLATFORM_ID" // DPA 类型-按照商品库 ID 分组 STAT_GROUP_BY_MATERIAL_ID StatGroupBy = "STAT_GROUP_BY_MATERIAL_ID" // 素材类型-按照素材 ID 分组 STAT_GROUP_BY_PLAYABLE_ID StatGroupBy = "STAT_GROUP_BY_PLAYABLE_ID" // 素材类型-按照试玩素材 ID 分组 )
type StatInventoryType ¶
type StatInventoryType string
投放位置 (INVENTORY_BEAUTY/INVENTORY_PIPIXIA/INVENTORY_AUTOMOBILE/INVENTORY_STUDY/INVENTORY_FACE_U枚举值仅在报表接口可用) 信息流(INVENTORY_FEED)与详情页(INVENTORY_TEXT_LINK)合并为头条系(依然使用INVENTORY_FEED字段,名称更改为头条系)
const ( INVENTORY_FEED StatInventoryType = "INVENTORY_FEED" // 头条信息流(广告投放) INVENTORY_TEXT_LINK StatInventoryType = "INVENTORY_TEXT_LINK" // 头条文章详情页(已废弃) INVENTORY_VIDEO_FEED StatInventoryType = "INVENTORY_VIDEO_FEED" // 西瓜信息流(广告投放) INVENTORY_HOTSOON_FEED StatInventoryType = "INVENTORY_HOTSOON_FEED" // 火山信息流(广告投放) INVENTORY_AWEME_FEED StatInventoryType = "INVENTORY_AWEME_FEED" // 抖音信息流(广告投放) INVENTORY_UNION_SLOT StatInventoryType = "INVENTORY_UNION_SLOT" // 穿山甲(广告投放) UNION_BOUTIQUE_GAME StatInventoryType = "UNION_BOUTIQUE_GAME" // 穿山甲精选休闲游戏(广告投放) INVENTORY_UNION_SPLASH_SLOT StatInventoryType = "INVENTORY_UNION_SPLASH_SLOT" // 穿山甲开屏广告(广告投放) INVENTORY_AWEME_SEARCH StatInventoryType = "INVENTORY_AWEME_SEARCH" // 搜索广告——抖音位(广告投放) INVENTORY_SEARCH StatInventoryType = "INVENTORY_SEARCH" // 搜索广告——头条位(广告投放) INVENTORY_UNIVERSAL StatInventoryType = "INVENTORY_UNIVERSAL" // 通投智选(广告投放) INVENTORY_BEAUTY StatInventoryType = "INVENTORY_BEAUTY" // 轻颜相机 INVENTORY_PIPIXIA StatInventoryType = "INVENTORY_PIPIXIA" // 皮皮虾 INVENTORY_AUTOMOBILE StatInventoryType = "INVENTORY_AUTOMOBILE" // 懂车帝 INVENTORY_STUDY StatInventoryType = "INVENTORY_STUDY" // 好好学习 INVENTORY_FACE_U StatInventoryType = "INVENTORY_FACE_U" // faceu )
type StatTimeGranularity ¶
type StatTimeGranularity string
时间粒度
const ( STAT_TIME_GRANULARITY_DAILY StatTimeGranularity = "STAT_TIME_GRANULARITY_DAILY" // 按天维度 STAT_TIME_GRANULARITY_HOURLY StatTimeGranularity = "STAT_TIME_GRANULARITY_HOURLY" // 按小时维度 STAT_TIME_GRANULARITY_WEEK StatTimeGranularity = "STAT_TIME_GRANULARITY_WEEK" // 按星期粒度 STAT_TIME_GRANULARITY_MONTH StatTimeGranularity = "STAT_TIME_GRANULARITY_MONTH" // 按月粒度 )
type SuperiorPopularityType ¶
type SuperiorPopularityType string
const ( SuperiorPopularityType_NONE SuperiorPopularityType = "NONE" // 不限 SuperiorPopularityType_GAME SuperiorPopularityType = "GAME" // 游戏优质媒体 )
type TrackEventType ¶
type TrackEventType = int
const ( Track_ACTIVE TrackEventType = 0 // 激活;用户下载安装完毕应用之后,在联网环境下打开应用 Track_REGISTER TrackEventType = 1 // 注册; 完成应用下载并且在联网环境打开应用后,完成个人账号/游戏角色注册信息提交 Track_PAY TrackEventType = 2 // 付费; 用户在推广的落地页场景下发生交易并完成至少一笔付款,具体支付形式取决于广告主业务模式 Track_FORM TrackEventType = 3 // 表单; 页面内完成表单填写并提交 Track_CONSULT TrackEventType = 4 // 在线咨询; 用户点击在线咨询按钮 Track_CONSULT_EFFECTIVE TrackEventType = 5 // 有效咨询; 点击页面“在线咨询”,且在咨询对话框中内容达到≥1条以上对话记录的,记录一次转化。广告主可自定义有效的标准。 Track_NEXT_DAY_ACTIVE TrackEventType = 6 // 次留; 用户激活后次日联网环境下打开应用; // 关键页面浏览 Track_VIEW_CONTENT TrackEventType = 7 Track_LEADS TrackEventType = 19 // 有效获客; 用户完成了一次有价值的动作,如预约到店,完成授权等,支持广告主根据业务场景自定义 Track_IN_APP_PURCHASE TrackEventType = 20 // app内下单; 在应用内完成一次订单提交,例如:点击“立即下单” Track_IN_APP_VISIT TrackEventType = 21 // app内访问;用户成功打开访问应用 Track_IN_APP_CART TrackEventType = 22 // app内添加购物车; 在应用内成功将商品加入购物车,例如:点击“加入购物车” Track_IN_APP_PAY TrackEventType = 23 // app内付费; 在应用内完成一次订单付费。目前主要是电商行业使用,常规建议使用付费事件 Track_KEY_ACTION TrackEventType = 25 // 关键行为; 用户在应用内发生的关键行为/行为集合,若是关键行为集合一般是有关联的行为路径。(举例:某直播类客户以注册+发送弹幕作为关键行为转化目标,电商用注册+收藏商品+加入购物车+下单等) Track_AUTHORIZE TrackEventType = 28 // 授权; 完成授权电商/支付/社交等账号登陆 Track_IN_APP_KEY_PAGEVIEW TrackEventType = 29 // app内详情页到站uv; 成功访问应用内指定页面的UV数 Track_CLICK_PRODUCT TrackEventType = 179 // 点击商品; 从多商品页点击某一商品,进入商品详情页,例如:点击某一商品,表达兴趣 Track_WISHLIST TrackEventType = 128 // 加入收藏/心愿单 Track_COUPON TrackEventType = 213 // 领取优惠券 Track_PURCHASE TrackEventType = 175 // 立即购买 Track_ADD_RECEIVER TrackEventType = 212 // 添加/选定收货信息、电话 Track_ADD_PAYMENT TrackEventType = 127 // 添加/选定支付信息,绑定支付宝、微信、银行卡等 Track_CONFIRM_ORDER TrackEventType = 176 // 提交订单 Track_CONFIRM_RECEIVE TrackEventType = 214 // 订单提交/确认收货 Track_ENTER_LIVE_ROOM TrackEventType = 202 // 进入直播间 Track_FOLLOW_LIVE_ROOM TrackEventType = 204 // 直播间内点击关注按钮; 点击关注/收藏直播间 Track_COMMENT_LIVE_ROOM TrackEventType = 205 // 直播间内评论 Track_GIFT_LIVE_ROOM TrackEventType = 206 // 直播间内打赏 Track_CLICK_CART_LIVE_ROOM TrackEventType = 207 // 直播间内点击购物车按钮 Track_PRODUCT_LIVE_ROOM TrackEventType = 208 // 直播间内商品点击 Track_REDIRECT_LIVE_ROOM TrackEventType = 209 // 直播间进入种草页跳转到第三方 Track_ADD_CART_LIVE_ROOM TrackEventType = 210 // 直播-加购; 由直播间路径加购 Track_PURCHASE_LIVE_ROOM TrackEventType = 211 // 直播-下单; 由直播间路径下单 Track_INFO_CONFIRM TrackEventType = 194 // 回访_信息确认; 线索经联系确认是本人提交的信息,或者是本人有初步意向了解 Track_ADD_CONTACT TrackEventType = 195 // 回访_加为好友; 线索和销售建立了交流,比如互加好友,建立联系,可以持续跟进 Track_POTENTIAL_CUSTOMER TrackEventType = 196 // 回访_高潜成交; 线索有较强意向成交或者处于成交流程,尚未完结 Track_PAY_POTENTIAL TrackEventType = 218 // 支付_存在意向; 在表单提交成功(获取用户手机号)之后在落地页的支付行为-支付成功 )
type TrackMatchType ¶
type TrackMatchType = int
const ( Track_CLICK TrackMatchType = 0 Track_IMPRESSION TrackMatchType = 1 Track_VALID_IMPRESSION TrackMatchType = 2 )
type TransactionType ¶
type TransactionType string
const ( RECHARGE TransactionType = "RECHARGE" // 充值 TRANSFER TransactionType = "TRANSFER" // 转账 )
type UnionVideoType ¶
type UnionVideoType string
const ( UnionVideoType_ORIGINAL_VIDEO UnionVideoType = "ORIGINAL_VIDEO" // 原生视频 UnionVideoType_REWARDED_VIDEO UnionVideoType = "REWARDED_VIDEO" // 激励视频 UnionVideoType_SPLASH_VIDEO UnionVideoType = "SPLASH_VIDEO" // 穿山甲开屏 )
type UploadType ¶ added in v1.2.3
type UploadType string
UploadType 上传方式
const ( // UPLOAD_BY_FILE 上传文件 UPLOAD_BY_FILE UploadType = "UPLOAD_BY_FILE" // UPLOAD_BY_URL 通过链接上传 UPLOAD_BY_URL UploadType = "UPLOAD_BY_URL" )
type VideoCoverStatus ¶ added in v1.2.3
type VideoCoverStatus string
VideoCoverStatus 封面生成的状态
const ( // VideoCoverStatus_RUNNING 生成中 VideoCoverStatus_RUNNING VideoCoverStatus = "RUNNING" // VideoCoverStatus_SUCCESS 成功 VideoCoverStatus_SUCCESS VideoCoverStatus = "SUCCESS" // VideoCoverStatus_FAILED 失败 VideoCoverStatus_FAILED VideoCoverStatus = "FAILED" )
type VideoUpdateStatusCode ¶ added in v1.2.3
type VideoUpdateStatusCode string
VideoUpdateStatusCode 更新状态
Source Files ¶
- account_role.go
- account_soruce.go
- account_status.go
- action_scene.go
- activate_type.go
- ad_convert_type.go
- ad_delivery_range.go
- ad_opt_status.go
- ad_status.go
- advertiser_role.go
- advertiser_status.go
- asset_type.go
- audience_age.go
- audience_gender.go
- audience_level.go
- audience_platform.go
- audience_stat_id_type.go
- behavior.go
- budget_mode.go
- campaign_dpa.go
- campaign_status.go
- campaign_type.go
- carrier.go
- conversion_ad_match_type.go
- conversion_bill_track_type.go
- conversion_event_type.go
- creative_display_mode.go
- creative_op_status.go
- creative_status.go
- custom_audience_delivery_status.go
- datasource_status.go
- deep_bid_type.go
- dmp_custom_type.go
- dmp_datasource_operation_type.go
- dmp_push_status.go
- dmp_source.go
- flow_control_mode.go
- image_mode.go
- interest_action_type.go
- keyword_bid_type.go
- keyword_match_type.go
- landing_type.go
- learning_phase.go
- marketing_purpose.go
- material_bind_fail_reason.go
- material_source.go
- order_type.go
- playable_orientation.go
- pricing_type.go
- schedule_type.go
- site_audit_status.go
- smart_bid_type.go
- stat_group_by_field.go
- stat_inventory_type.go
- stat_time_granularity.go
- superior_popularity_type.go
- track_event_type.go
- track_match_type.go
- track_os.go
- transaction_type.go
- union_video_type.go
- upload_type.go
- video_cover_status.go
- video_update_status_code.go